WENDYS | Spicy Chicken
Wendy's fans and followers said they couldn't stop thinking about the Spicy Chicken sandwich. They said just seeing one made them want one - that just hearing someone mention the Spicy Chicken Sandwich, made them want to go get one. So we had as much fun as the FCC would allow with the idea of subliminal advertising.
OLV & Pre-Roll
With a limited budget and repurposed beauty shots of Wendy’s Spicy Chicken Sandwich, we created unique videos with a subliminal twist using simple backgrounds and stock assets to bring each concept to life.
Social GIFs
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
Taking advantage of Facebook’s autoplay function on the final post, an all white frame will appear as if a photo is loading in your feed; it then flashes to reveal our Spicy Chicken Sandwich image and messaging as you scroll.
Media Approach
While the influencer portion of it never came to fruition and Vine has long since passed (RIP), this was how we shared our plans for media rollout and integration; when we said “See you soon” – we meant it!
