WENDYS | Sriracha
Sriracha lovers put Sriracha on absolutely everything. So when the chefs at Wendy's created the Sriracha Chicken Sandwich, they put Sriracha in Every. Single. Ingredient. So Wendy's decided to go all in on Sriracha too. For the launch of the new Sriracha Chicken Sandwich, we Srirachified everything: the company website, our timeline - even the launch spot.
Srirachafied Launch | TV :30
We know that once Sriracha lovers hear the word “Sriracha” they don’t hear anything else. So for the campaign launch, we took the TV :30 and changed the VO to say only “Sriracha” and “Wendys” – because we know that all their fans care about.
Campaign TV :30
Digital & Social Takeover
On our social channels we responded to fans and followers using only the word “Sriracha” and they loved it! And at the end of the campaign we gave a few lucky Sriracha fans the one-of-a-kind props from the shoot.
Even the .com landing page was all about Sriracha!
Social Content Series
We already knew that Sriracha lovers put Sriracha on everything. So for our content we decided we would see what happened when we experimented with putting Sriracha IN everything. The results were dangerously delicious.
