HAVERTYS | Brand Refresh & Tagline
Havertys is a 135 year old furniture company that was in desperate need of a rebrand; a way to stand out from all the other ads in the category. Havertys customers gave them rave reviews about how satisfied they were with every part of their experience from service to customization to hand-crafted quality. So we created the “We Furnish Happiness” campaign; a campaign that used a cast of uniquely charming characters to personify what makes Havertys so much different from other furniture companies.
TV & OLV Campaign
Social Campaign Content
We leveraged footage from TV and supplemental beauty shots captured on set to create additional content for paid social.
Organic Social
We provided the client with conceptual approaches to execute in organic social placements on Instagram and other social platforms like #Moodboard Monday Stories, #TextureTuesdays and other “inspired by” ideas to help reinforce the brand ideology of furnishing happiness, by inspiring it.
