DENNY’S | Pop Nouveau
In 2020, Denny’s needed a brand refresh and a new look that would stand out in a category where everything looked the same. So we set out to create a new campaign with a fresh look and feel that brought the focus back to what mattered: the food. Using colorful sets, whimsical copy and playful camera work, we created a unique look that let people know it was Denny’s ad before they even before they saw the logo.
TV & OLV :15s
Brand Guidelines
Denny’s wanted the look and tone of their brand to be approachable and fun. That meant a top to bottom rebrand. The only thing we kept was our tag “See you at Dennys!” We chose new fonts, a new color palette, a new photography style and a new logo lock up. We took Denny’s from stale and dated to fun and dynamic and the client was over-the-moon.
